👋 Hi! I'm Cora Crespo and here’s a bit about me:

I work on digital product design for SaaS environments, approaching design from a systemic perspective that connects business goals, technical constraints, and user experience.

My background in Advertising gave me a strong foundation in strategic thinking and business objectives, which later evolved into product design as I focused on creating structure, defining flows, and designing interfaces that support complex products.

I’ve worked in agency and technology engineering contexts, contributing to digital projects of different natures and collaborating with multidisciplinary teams. This experience helped me develop solid judgment to design in imperfect, changing environments and make decisions aligned with real product constraints.

To strengthen collaboration with development teams and better understand the technical feasibility of design decisions, I completed a postgraduate degree in Front-End Development, adding a technical layer to my profile.

Today, I understand design as a process that should be involved from the earliest stages of a product, generating real value and supporting products that are coherent, scalable, and sustainable over time.